Now we’re coughing up more for instant coffee: ‘Costa’ living crisis hits caffeine-lovers

ByJon Doe

Jul 10, 2022
Coffee lovers are suffering a ¿Costa living¿ crisis with the price of top instant brands rising by nearly a fifth in a year

Now we’re coughing up more for instant coffee: ‘Costa’ living crisis hits caffeine-lovers as price of top instant brands soars

  • Five popular jars have risen by 19 per cent on average at four supermarkets
  • Coffee has become so expensive that Tesco has been attaching security tags 
  • Comes after customers criticised chain Costa for its second big price increase 

Coffee lovers are suffering a ‘Costa living’ crisis with the price of top instant brands rising by nearly a fifth in a year.

Five popular jars including those by Kenco and L’Or have risen by 19 per cent on average at four supermarkets.

Coffee has become so expensive that Tesco has been attaching security tags to jars.

Other brands are employing ‘shrinkflation’. Small jars of Nescafe Azera are now 90g instead of 100g but prices remained unchanged in most supermarkets, the Sunday Times reported.

Coffee lovers are suffering a ‘Costa living’ crisis with the price of top instant brands rising by nearly a fifth in a year

It comes after customers criticised coffee shop chain Costa for its second big price increase in six months. 

Some drinks went up by 30p last month following a rise of around 15p for many in November.

Carlos Mera, of Dutch bank Rabobank, said: ‘The main reason was adverse weather in arabica areas of Brazil.’ It was unusually dry but there was also a frost.

Ocado said coffee inflation was at a ten-year high due to shipping costs, weather and inflation. Nescafe said it was ‘experiencing increases in raw materials’.

Milk and tea bags have also gone up. Thomas Pugh, of auditor RSM, said: ‘Food price inflation was about 8.5 per cent in May. That’s going to hit 15 per cent over the summer.’

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By Jon Doe