Shopping is intrinsic to the life of a millennial woman. For many, our love began in adolescence; leafing through the Argos catalogue circling pink inflatable chairs and CD players, then developed to Saturday mornings spent queueing outside Topshop for the latest collaboration.
But while millennial shopping habits have become characterised by see-now-buy-now purchases, the impact of the cost of living crisis is resetting the way we shop, leaving many struggling.
It’s one of the reasons why the publisher of the Daily Mail and Mail Online has launched Eliza, a new fashion and beauty brand that inspires millennial women, while helping them to shop smarter.
Eliza’s beauty editor Rebecca Fearn shares her all-time favourite perfumes
Eliza’s content creator Lottie Franklin trying on the best suits on the high street
If you’ve ever wondered what staple items you should be investing in, longed for someone to find the best pieces in this season’s sale for you, or wanted to know which high street products stand up to their luxury counterparts, Eliza.co.uk will be your new favourite destination.
Eliza is here to help millennials shop more consciously – and sustainably – in this time of great uncertainty. Afterall, it’s the youngest generations feeling hardest hit.
Over a third (38%) of UK millennials cited the cost-of-living crisis as their greatest concern, according to research carried out by Deloitte, whilst over half of millennials (54%) say they live pay-day to pay-day and worry their monthly income will not be able to cover all their expenses.
Eliza’s Instagram already has a community of more than 24,000 fashion and beauty lovers, all looking for ways to elevate their lifestyle on a budget.
The Eliza team will share which hero beauty products they spend their money on
The new website shares bargain skincare routines, outfit inspiration and runs regular series
If you’ve ever wanted to know the best Hunza G copycats, Eliza has you covered.
The fashion and beauty site aims to help millennials shop sustainably and on a budget
From bargain skincare routines, weekend outfit inspiration and regular series such as “Dupe of the week” and “If you only have £30 to spend”, Eliza is becoming the go-to destination to find amazing and affordable, fashion and beauty buys.
Meanwhile, the website is packed with honest, fun and inspiring content. From how to shop on a budget, which brands are worth investing in to which timeless styles will serve your wardrobe beyond the current season.
For beauty lovers, the Eliza Approved series highlights which hero beauty products the team spend their money on, while 6 of the best provides a comprehensive and honest guide to the best products in their category, with a range of price points accessible for everyone.
Keep up to date with exciting new trends, find the best high street buys, and see what’s worth investing in by visiting Eliza’s website and follow along on Instagram and TikTok.